I'm on the
Pittsburgh Steelers mailing list, and the team sends out multiple emails per
week. During the off season, while many messages focused on the draft (since it was in Pittsburgh), draft picks, free
agent signings, the schedule release, and ticket sales, the majority were about
various clothing and other gear. Basically, the Steelers were taking a play out
of the Spaceballs playbook.
If you want Steelers beach and pool gear, or Steelers' merchandise to celebrate America's 250th birthday, you got an email about it!
But that's not all. How about other opportunities to purchase items from official Steelers partners!
It's really impressive how many partnerships and different types of merchandise the team sells. Now let's see if the Steelers match their output in merchandising with wins on the football field!
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