Wednesday, October 01, 2014

Merchandising Merchandising

As a soccer referee (and probably every other type of referee), you are required to dress professionally. There is no room for individuality when you put on your yellow shirt and pull up your black socks with white stripes by your knees. Therefore, I was a little surprised when I received the October e-mail from the U.S. Soccer Federation ("USSF") Referee program including a link to Official Sports' Breast Cancer Awareness apparel page. The company is selling various products like wristbands and whistles so that referees can show support of Breast Cancer Awareness month with proceeds to be donated to Stand Up To Cancer.

While I applaud Official Sports for their efforts, I'm a little skeptical about how much will go to Stand Up To Cancer. For example, the wristbands below cost $3.95. Does the entire $3.95 get donated to Stand Up To Cancer or is it a certain percentage? I contacted Official Sports about this and will post the company's reply if I receive one.

I just hope this isn't a case of Official Sports promoting more merchandise!

Please note that I think USSF wouldn't be pleased if referees used a pink whistle or wore pink wristbands once Breast Cancer Awareness month ends. That wouldn't look professional.

Update! I received the following message back from Official Sports

Thank you for your email and inquiry. Official Sports donates 40% of the retail price to Stand Up 2 Cancer.

Is that an appropriate percentage?

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