Trivia Tuesday: What The Heck Is This?

I recently received an e-mail from NFL.com regarding a new Pittsburgh Steelers product. If you haven't already seen this, I am honored (sure, let's go with honored) to introduce you to the Pittsburgh Steelers Pillow Pet



Your challenge this week is to provide a caption of this product since I honestly have no idea what this is. Sure, I guess the face is that of the silly Steelers mascot Steeley McBeam, but I don't get it. Good luck!