Mountain Man

For several years if not longer, I’ve passed this billboard on the Pennsylvania Turnpike:

I’m extremely excited that I finally got this picture. Credit to my brother for playing a photographer on the internet! I’ve often wondered about the Mountain Man character. Is he supposed to be like McGruff the Crime Dog, Gus the groundhog for the Pennsylvania lottery, or my favorite short-lived character G-Hog for the Pennsylvania Department of Labor?

I searched for the Pennsylvania Dairy Promotion Program, and the website is all about the Dairy Princesses. The cold (milkshakes) never bothered them anyway! So was or is Mountain Man ever used in any campaign other than billboards around Pennsylvania? More importantly, is DJ Khaled getting any royalties for the resemblance?